WORK EXPERIENCE


PEPSICO

New York, US
Brand Designer Intern (June - August 2019)

  • Responsible for conceptualizing and designing brand identities, developed design exploration systems, extrapolating social media campaigns, designing merchandise & licensing concepts, and designing printed graphics for Mountain Dew, Brisk x Universal Pictures, and Bubly.

  • Conceptualized and executed a social and photography visual identity system and a design toolkit for Brisk to establish 360° consumer experience, elevate their digital brand presence, and increase consumer loyalty.

  • Collaborated with CLS social media team, Complex event team, and PepsiCo product designers.

  • Created a project plan and tracking process to simplify briefs, track progress, and measure productivity.


Edelman

Singapore
Graphic Designer (May 2016 - February 2018)

  • Responsible for conceptualizing and designing digital marketing campaigns, activations, pitches, brand identity, websites, publications, infographics, and invitations. My clients include large multi-national and local organizations such as Unilever, HP, Johnnie Walker, GSK, Barilla, Blackmores, TUV SUD, Symantec, Singapore Power, DSM, and Singapore Tourism Board.

  • Lead, managed, and created designs for a digital marketing campaign, video commercial shoots, product shoots, and brand website for SPRING Singapore.

  • Managed, supervised and provided design direction to a production house team for an animation video for Edelman Digital.

  • Assisted in supervising video commercial shoots and photoshoots for Blackmores and SPRING Singapore.

  • Initiated and set up an in-house photo studio function for the digital creative team to shoot various original content and reduce cost on hiring external resources.

  • Created a tracking process to manage multiple projects, distribute workload, and track progress within the digital creative team.


BBDO

Jakarta, Indonesia
Graphic Designer (June 2015 - April 2016)

  • Responsible for creating concepts and designs for digital advertising campaigns, print ads, activations, client pitches, social posts, and packaging design. My clients include multi-national and local organizations such as Johnson & Johnson, Kit Kat, M&M’s, Pantene, Downy, BCA Bank, and Fonterra.

  • Assisted in supervising video commercial shoots and photoshoots with production houses.


DDB

Jakarta, Indonesia
Graphic Designer Intern (March - April 2015)

  • Responsible for designing digital and print advertising campaigns. My clients include multi-national and local organizations such as Pfizer, Nivea, and Permata Bank.

  • Assisted in supervising campaign photoshoots.


McCanN

Jakarta, Indonesia
Graphic Designer Intern (January - March 2014)

  • Responsible for creating website and print designs for advertising campaigns.

  • Designed invitations, merchandise, and promotional assets for activations and campaign events.

  • My clients include Pizza Hut, Caltrate, Frestea, and Big Babol.


Point 3

Melbourne, Australia
Graphic Designer Intern (November 2013)

  • Won a Brand and Packaging Design competition at RMIT University for my project and was offered this internship by Tim Wilson (Creative Director of Point 3).

  • Responsible for creating illustrations, packaging, and print designs for Heinz, Bulla, and Farmers Union.

  • Assisted in supervising a product photoshoot.


Harper's Bazaar

Jakarta, Indonesia
Art Designer Intern (February - March 2013)

  • Responsible for designing over 15 pages that were published in Harper's Bazaar Indonesia (March and April 2013 editions).


EDUCATION


PRATT INSTITUTE 

M.P.S. Design Management  (2018 - 2020) | New York, U.S.

RMIT University 

B.D. Communication Design  (2012 - 2014) | Melbourne, Australia
 


SKILLS

SKILLS

Graphic Design, Project Management, Photography, Photo Editing, Videography, Video Editing

ATTRIBUTE

Digital Marketing, Brand Identity, Web Design, Advertising, Packaging, Print, Publication

TOOLS

Adobe Illustrator, Photoshop, InDesign, Lightroom, PremierePro
Microsoft Excel, Word, PowerPoint
HTML, CSS